The press secretary for a pro-gun congressman from Pennsylvania was arrested Friday morning for allegedly having a gun while attempting to enter the nation’s oldest congressional office building. Oops.
Ryan Shucard, who is the media liaison for Rep. Tom Marino, was stopped after a routine search of his body and belongings on his way into the Cannon House Office Building in Washington, D.C. A 9mm Smith & Wesson was found in his possession, according to The Washington Post.
Here’s a quick summary of our four favorite ways for getting more followers on Instagram and Tumblr.
1. Post great content.
First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it. The best brand content shows off a product in an alluring or inspirational way without feeling too much like an advertisement. It’s okay to have a personality on these platforms, so don’t be afraid to let your authentic brand voice show.
But both are being true to their audiences and authentic in their brand voice.
2. Time your posts appropriately.
The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours.
3. Find and follow interesting people.
Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back.
4. Use (hash)tags.
Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences.
“All of that, though, pales to the one-two punch of Islamophobia and xenophobia perpetrated by Breitbart News, which excitedly reported last week on the discovery of a “Muslim prayer rug found near the border in Arizona.” The “prayer rug” turned out to be an old Adidas soccer jersey, but the story nonetheless got a Drudge link and rattled around the conservative blogosphere as proof that dangerous Muslims were sneaking into America through Mexico.”—The conservative media is starting to go completely insane.
I’m too busy now on another story to get deep into the downing of a Malaysian Airlines passenger jet over separatist-held territory in eastern Ukraine, killing some 300 passengers… but here are a few things to keep in mind as today’s news develops:
You can remove RTs, mentions of ‘fuck the police’ and “any gangster spelling of that,” as Joanna said.
This will give you a much slower feed of potentially useful tweets. But of course it’s not perfect. You can’t just get a stream of breaking news. What you can do is get your search refined so you might get breaking news.
Show tweets gaining traction
You could also run a search for tweets that only have at least 15 RTs, for example. You might then catch stuff relatively early but before another news outlet has it, for example. Tweak the meter / number of RTs depending what group of people you are looking at.
Tip 3: Search tools
Beyond the search boxes in Tweetdeck and on the Twitter website, there’s the Twitter search URL.
If you had been reporting on the helicopter crash which hit the Clutha pub in Glasgow back in November, you may have searched the word ‘helicopter’ and ‘clutha’ and come up with this tweet (sent by MA journalism student Christina O’Neil)
Helicopter crashed onto the roof of The Clutha near our flat. Feel genuinely sick
You could then go to Google Maps and look for nearby street names. Your search may then look like this:
Clyde OR Enoch OR Stockwell
You then might want to try limiting this keyword by location, only finding tweets mentioning one of these keywords (Clyde OR Enoch OR Stockwell) sent within 1km of the area the crash happened.
Only 4% of Twitter users turn their location on, Joanna said. So using geolocation will only pick up this minority of people. But it’s worth a go.
To find the geo coordinates of a location, go to Google Maps, right click on the area, click ‘what’s here’, and you’ll get the latitude and longitude. (You’ll need to take the space out between the two numbers.)
Joanna gave a useful tip: that this feature could be used by reporters flagging up tweets to an editor or reporter for use in a live blog.
(I use this feature to organise tweets I may want to put in a blog post. It’s also a great feature for collaboration. When I created this post with the best #ThingsTimHowardCouldSave memes, I added them to a collection. This allowed my colleague Parminder Bahra to us the same tweets I’d identified in a video.)
The search widget allows you embed a Twitter widget for a search term.
You can embed a list (tweets by WSJ reporters at the World Cup, for example),