How to gain more followers on Instagram and Tumblr (the right way!)


Here’s a quick summary of our four favorite ways for getting more followers on Instagram and Tumblr. 

1. Post great content.

First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it. The best brand content shows off a product in an alluring or inspirational way without feeling too much like an advertisement. It’s okay to have a personality on these platforms, so don’t be afraid to let your authentic brand voice show.

For example, what works for Sephora:


Is very different from what works for Denny’s:


But both are being true to their audiences and authentic in their brand voice.

2. Time your posts appropriately.

The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours

3. Find and follow interesting people.

Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back

4. Use (hash)tags.

Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences

Want more tips? Click for more about growing Instagram followers and growing your Tumblr followers

Need help optimizing your Instagram and Tumblr content? That’s what we’re all about at Union Metrics. Let’s talk!


How to win followers and influence journalism: lessons from journalists with the most followers on Twitter



Anderson Cooper is the most followed broadcast journalist on Twitter. Wonder how he and the others who made the list do it?

Elizabeth Breese analyzed the habits of the most followed journos on Twitter. 

Click over to the Muck Rack blog to see what she found.

All of that, though, pales to the one-two punch of Islamophobia and xenophobia perpetrated by Breitbart News, which excitedly reported last week on the discovery of a “Muslim prayer rug found near the border in Arizona.” The “prayer rug” turned out to be an old Adidas soccer jersey, but the story nonetheless got a Drudge link and rattled around the conservative blogosphere as proof that dangerous Muslims were sneaking into America through Mexico.




Loop Findr

Software developed by Collin Burger can automatically locate loops in video to create perfect GIFs - video embedded below:

Loop Findr is a tool that automatically finds loops in videos so you can turn them into seamless gifs.

Since their creation in 1987, animated GIFs have become one of the most popular means of expression on the Internet. They have evolved into their own artistic medium due to their ability to capture a particular feeling and the format’s portable nature. Loop Findr seeks to usher in a new era of seamless GIFs created from loops found in the videos the populate the Internet. Loop Findr is a tool that automatically finds these loops so users can turn them into GIFs that can then be shared all over the Web.

You can find out more background about the project here

There is also a loopfindr Tumblr blog which has examples and links to download the software (Mac only) here