Posts Tagged "Advertising"

fastcodesign:

fastcompany:

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas. 

image

"See how this guy in a lab coat holds up a beaker? That means we do research."

fastcodesign:

In “Big Hugs,” a spot for Cynthia Rowley, blogger Athena Calderone and actress Hailey Gates give a big diss to men all over town. 
Watch> Two Pranksters Perfect the Hug Tease for Cynthia Rowley - Co.Create

fastcodesign:

In “Big Hugs,” a spot for Cynthia Rowley, blogger Athena Calderone and actress Hailey Gates give a big diss to men all over town. 

Watch> Two Pranksters Perfect the Hug Tease for Cynthia Rowley - Co.Create

fastcodesign:

Chipotle’s brilliant new anti-factory farm ad, with Fiona Apple singing Willy Wonka’s “Pure Imagination”

Malicious robotic crows run the dystopian factory farm featured in the sustainable fast food chain’s latest video campaign. It works because it’s not about the brand at all.

Read more and watch the other ad> Co.Exist

I love this.

Creative Game of Thrones ad in the New York Times

(via @Brilliant_Ads)

copyranter:

Amazingly sad photo project: poor Haitians wearing racy t-shirts donated by Americans (all 10 photos here).

A billboard in Spain created by an organization dedicated to aiding abused children shows a different message to children and adults, even if both see the ad at the same time.

Read more: Mashable

Ford of India in hot water for Figo celebrity bondage ads

Ford has responded in a statement, that it and its advertising partner (JWT India) “deeply regret” the ads, and claim that they “never should have happened.”

[T]he town, formerly known as Clark, agreed in 2005 to change its name as part of a deal with the Dish Network satellite TV service. In exchange, existing and new residents can receive basic service… for free.

Dish, Texas, Is Named After Satellite TV Company - NYTimes

The New York Times’ Plan to Save the Banner Ad →

joshsternberg:

I know, I know. Not a sexy topic. But…I had a lot of fun reporting this AND is actually quite important (not the story, but what the NYT is doing) for the success of the NYT.

Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market.

But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.”

Inside the NYT’s Idea Lab, a team of 10 works to save the banner ad. The lab itself is an offshoot of NYT’s R&D Lab, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways.

Click through to read more.

Top 5 Sneaker Brands on Tumblr →

joshsternberg:

I wrote about sneakers. And Tumblr. Click through to see which kicks are doing Tumblr right.

Brands are learning Tumblr. It was a rocky match at first, but they’re getting better, as we saw with the top auto brands on Tumblr. By creating compelling content — whether in the form of GIFs, images, text or video — brands can use the platform as one giant branding tool.

As part of Digiday’s ongoing look at brands on Tumblr, this week, we turn to the sneaker brands who are building footprints in the social universe. These are obvious matches for Tumblr, as they’re true passion brands that have loyal followings and tons of great imagery at their disposal.