joshsternberg

joshsternberg:

I wrote about sneakers. And Tumblr. Click through to see which kicks are doing Tumblr right.

Brands are learning Tumblr. It was a rocky match at first, but they’re getting better, as we saw with the top auto brands on Tumblr. By creating compelling content — whether in the form of GIFs, images, text or video — brands can use the platform as one giant branding tool.

As part of Digiday’s ongoing look at brands on Tumblr, this week, we turn to the sneaker brands who are building footprints in the social universe. These are obvious matches for Tumblr, as they’re true passion brands that have loyal followings and tons of great imagery at their disposal.

mashablehq
mashable:

Mashable’s Lauren Indvik has a great article up today on Tumblr for brands: 
As Tumblr‘s reach continues to grow, more brands — particularly those in the fashion and media industries — are adding the blogging platform to their online marketing mixes.
But, you might wonder, is Tumblr right for me and my business? Who uses the platform, and how do I engage the users who are there? What can I expect to achieve?
Let’s take a look.
How are you using Tumblr for your brand? 

mashable:

Mashable’s Lauren Indvik has a great article up today on Tumblr for brands

As Tumblr‘s reach continues to grow, more brands — particularly those in the fashion and media industries — are adding the blogging platform to their online marketing mixes.

But, you might wonder, is Tumblr right for me and my business? Who uses the platform, and how do I engage the users who are there? What can I expect to achieve?

Let’s take a look.

How are you using Tumblr for your brand?