Posts Tagged "Digiday"

The Washington Post’s Bet on Quality →


I did a Q&A with Gentzel, and he had a pretty amazing response, calling out a company, but not by name:

Slide shows generate lots of pageviews. Are slideshows a menace?
Readers are interested in lists. Is it a menace? If you’re looking at slide show with 1,000 slides, that’s fairly menacing. If you’re looking at more of a bite-sized list of 10-20, it can be fun to go through a slide show.

Is everything then going to become a listicle?
Not at The Post. There are entire businesses that have structured a model around listicles. And they will remain nameless. It’s not our style of journalism. There’s a place for that, not just here.

Click through to read the rest about what he’s going to do with the WaPo in digital.

The New York Times’ Plan to Save the Banner Ad →


I know, I know. Not a sexy topic. But…I had a lot of fun reporting this AND is actually quite important (not the story, but what the NYT is doing) for the success of the NYT.

Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market.

But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.”

Inside the NYT’s Idea Lab, a team of 10 works to save the banner ad. The lab itself is an offshoot of NYT’s R&D Lab, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways.

Click through to read more.

News At Twitter Speed →


A discussion with the GM of BreakingNews

Is accuracy being sacrificed for speed?
If you look at Twitter, I think the answer is yes. Twitter’s a communications platform, not a news channel. There’s an interesting discussion between being always right and news as process. Breaking news stories evolve as they go. Some is bad disinformation; you don’t want to play a role in spreading. Others, like hazy facts, are endemic to breaking news. We want to be as truthful as we can but be fast. It’s a constant struggle that we have a real-time chat room where we’re vetting stories behind the scenes and making judgement calls in what to publish. It’s not something that’s a yes or no but by case-by-case decision.

Click through to read the rest.

Top 5 Sneaker Brands on Tumblr →


I wrote about sneakers. And Tumblr. Click through to see which kicks are doing Tumblr right.

Brands are learning Tumblr. It was a rocky match at first, but they’re getting better, as we saw with the top auto brands on Tumblr. By creating compelling content — whether in the form of GIFs, images, text or video — brands can use the platform as one giant branding tool.

As part of Digiday’s ongoing look at brands on Tumblr, this week, we turn to the sneaker brands who are building footprints in the social universe. These are obvious matches for Tumblr, as they’re true passion brands that have loyal followings and tons of great imagery at their disposal.

How Magazines Blew Digital →

On the eve of the Audit Bureau of Circulations report on magazine newsstand sales, a New York Times editor tried to find the last “best” remaining magazine newsstands in the city. Perhaps emphasising the slow death march of printed magazines, he found few that offered variety and depth beyond the big publications. Indeed, the ABC’s figures for standalone sales are dismal: down 9.6 percent from last year. Single-copy sales are big revenue drivers for publishers (hence the analog dollars) and the loss in sales has not yet been subsidized by the 70 percent growth of digital subscriptions.

And for all the growth of digital, there is a bit of a self-inflicted wound here beyond the newsstand. Instead of innovating, magazines often just port content from its print pages to its online (or tablet) home, not offering readers anything unique. These digital replica editions more than doubled from 2 million to 5.4 million, representing a scant 1.7 percent of total magazine circulation. Contrast the porting philosophy to newspapers which, for the most part, are adapting and providing extra content to its readers. Of course the biggest issue is that magazines have been giving away its content for free on the Web for years and getting people to pony up cash for what they can read for free is a fool’s errand.

This is a classic case of the innovator’s dilemma. Magazines have been hostage to their print legacies — and it appears time to pay the piper.