The habit of retailing one’s innermost thoughts and feelings, now abetted by Facebook and Twitter and Tumblr, was born in the ashes of 2001. They are mediums that seem to repel the ironists and embrace the earnest-ists in a warm, gooey, communal hug (insert emoticon here). We are all now brave little soldiers, working our orchards till we’re sore and hoping one day to run the store.
I think Hirschorn doesn’t get Twitter/Tumblr/Facebook in the same way that most of the critics of his generation (to use a Hirschorn-ian generalization that I actually think is facile) don’t get it—the common critique of Twitter, “I don’t care what you had for breakfast!” is usually made by people who are not themselves adept users of the medium they’re critiquing. To Josh’s point, irony abounds on social media; it may just be in a form that Hirschorn doesn’t recognize.(via markcoatney)