[T]he town, formerly known as Clark, agreed in 2005 to change its name as part of a deal with the Dish Network satellite TV service. In exchange, existing and new residents can receive basic service… for free.
I know, I know. Not a sexy topic. But…I had a lot of fun reporting this AND is actually quite important (not the story, but what the NYT is doing) for the success of the NYT.
Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market.
But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.”
Inside the NYT’s Idea Lab, a team of 10 works to save the banner ad. The lab itself is an offshoot of NYT’s R&D Lab, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways.
I wrote about sneakers. And Tumblr. Click through to see which kicks are doing Tumblr right.
Brands are learning Tumblr. It was a rocky match at first, but they’re getting better, as we saw with the top auto brands on Tumblr. By creating compelling content — whether in the form of GIFs, images, text or video — brands can use the platform as one giant branding tool.
As part of Digiday’s ongoing look at brands on Tumblr, this week, we turn to the sneaker brands who are building footprints in the social universe. These are obvious matches for Tumblr, as they’re true passion brands that have loyal followings and tons of great imagery at their disposal.
Mendoza’s plan is to advertise his company’s name and its social media marketing tools on the front of people’s homes. In return, he hopes the quirkiness of the scheme will convince companies to hire Brainiacs From Mars to run their advertising campaigns.
McCarthy’s detailed résumé, posted on the Web site of his advertising company, omits his most notorious creation—the Willie Horton ad. Paid for by a political group officially acting separately from the campaign of George H. W. Bush, it was the political equivalent of an improvised explosive device, demolishing the electoral hopes of Dukakis, then the governor of Massachusetts. Its key image was a mug shot of Horton—a scowling black man with a dishevelled Afro. Horton, a convicted murderer, had escaped while on a weekend pass issued by a Massachusetts furlough program. A decade earlier, Dukakis had vetoed a bill that would have forbidden furloughs for murderers. After escaping, Horton raped a white woman and stabbed her fiancé. McCarthy knew that showing Horton’s menacing face would make voters feel viscerally that Dukakis was soft on crime. Critics said that the ad stoked racial fears, presenting a little-known black man as an icon of American violence.
- In this week’s issue, Jane Mayer writes about Larry McCarthy - master of the negative TV ad. McCarthy was the brains behind the ad above and now heads the pro-Romney Super PAC Restore Our Future: http://nyr.kr/x3O8Sb
2012 will be the year consumers “a scale” begin to air their dirty laundry on the social web and the impact will be substantial if it happens to a brand more than 5,10 or 100 times. This video shows you the blue print
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga.