General news is not relevant to young people because they don’t have context. It’s a lot of abstract storytelling and arguing among adults that makes no sense. So most young people end up consuming celebrity news. To top it off, news agencies, for obvious reasons, are trying to limit access to their content by making you pay for it. Well, guess what: Young people aren’t going out of their way to try to find this news, so you put up one little wall, and poof, done. They’re not even going to bother.
Said (Microsoft researcher) Danah Boyd, addressing why young people aren’t following traditional, regular news.
FJP: Can’t help but think of this, for one thing. Also, if you’re interested: Jonathan Stray on making news immersive.