“Then,” Steinbrenner demanded, “what are all of these references to ‘George’ in the script?”

Sussman [Yankees’ general counsel] was stunned but tried to explain: “ ‘George’ is George Costanza. He is a character on the show. He is a friend of Seinfeld’s, and he plays the role of one of your employees.”

Steinbrenner acted incredulous, intoning: “I thought you were smarter than that. Don’t you see? This is how they are trying to get at me. They have named their character after me.”

The Seinfeld - George Steinbrenner Story - NYTimes’ Maureen Dowd